glory of russian costume

The Glory of Russian Costume

PROJECT

CONTEXT

TOOLS

SKILLS

As part of a challenge to rebrand an event from history, I looked to the illustrious MET Gala to create a hypothetical 50th anniversary revival of the 1976 exhibit: The Glory of Russian Costume. I worked in high opulence and bilingual identity to create a visual system that harkens to contemporary history.

communications studio iii
spring.2023

+Illustrator
+AfterEffects
+Figma

+Visual Identity
+Research

FINAL BRAND GUIDELINES

Slideshow to fully document the system of parts that make up this visual library.

All typefaces used in this system have Cyrillic character set support.

POSTER SERIES

Designed as both modular and stand-alone these posters play with "holes" in the Russian patterns used throughout the rest of the design system, with some black and white photos of the collection, hinting at the exhibition.

ANIMATED LOGOTYPE

Inspired by the ticking of a clock, the animated logo allows for the flashing of short text and image. Although the scope of content is limited, it is ideal for street and social media advertising, both of which traditionally rely upon short motion.

ADDITIONAL ASSETS

With a museum-minded audience target, how do I create artifacts that appeal to the fashion and opulence of the fashion exhibit itself—without reproducing the fashion? I landed on a silk scarf, a bespoke perfume, and a fashion book to document the hypothetical exhibit.

PROCESS

As a designer, I had never truly worked with pattern, so I intentionally sought out a category of event fundamentally incongruent with my comfort zone of design: full of color, texture, and—most importantly—extremely high pattern. All patterns were developed based on historical Russian pieces from the MET Costume Archives, pulling from their highly ornamental embroidery.